Having Content Is Not Enough
Word Count:
407
Summary:
Google spider will eventually visit you site and rank it higher if your content is relevant. But it won't work as well as having the other three P's in your marketing campaign. For example, instead of posting the content on your website alone, you can think of submitting to various article directories available.
Keywords:
Free Web Directory Article Submission Link Popularity
Article Body:
We have heard of such a phrase where 'content is king'. This applies to online marketing. The reasoning is that by offering useful information to the web community, google will rank it higher. Having lots of relevant content will in essence propel your website ranking and this will drive more visitors to your site.
I agree that having plenty of relevant content is crucial to drive visitors into a web site. However, to succeed in online marketing, we need the four 'P' and not just one P. Content is the product aspect of the four P. Let's picture this. You have added relevant contents to your site and you don't do anything else other than continually adding content.
That will work. Google spider will eventually visit you site and rank it higher if your content is relevant. But it won't work as well as having the other three P's in your marketing campaign. For example, instead of posting the content on your website alone, you can think of submitting to various article directories available. There are about hundreds of directories of this nature. This is the 'place' or distribution aspect of the four P's. Instead of one source, your potential customers can then find your content through hundreds of distribution channel around the web. When you are starting up, you have low visitor counts. Using this distribution method, you can attract up to hundreds times more visitors than if you had just posted your content on your site.
The best thing is that these article directories are free. All you need is your time. You can also pay a small fee to organization that will help you submit one article to hundreds of article directories. There are also article directories that specializes on certain field, which I prefer. Your visitor counts will be lower if you submit to these niche directories. However, these are a very interested visitors, rather than just casually-browsing visitors. Furthermore, general directories are having a lot more subcategories than niche directories and visitors will have a harder time finding your content.
My suggestion is to prioritize. There are hundreds of article directories, both general and niches. Your priority should be to submit to niche categories first and then to general article submissions when time permits. This way, you will get more interested visitors to start with. Once they are on you site, you will have an easier time selling your products or services.
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Private label rights (PLR) are one of the hottest things in Internet marketing today. Everybody wants to know what they are and, more importantly, what benefits they can get out of them.
In essence, PLR is a kind of license you acquire for material, which allows you to change and edit existing material and call it your own. Without having to do a lot of work, you could be credited as the author of the material and not have to worry about any violations in copyright.
Not a lot of people know about the PLR articles, much less why they should pay attention to them. Give yourself the edge and find out why you should know all you can about PLR and how you can profit from them in the most efficient and effective way possible.
1. Saves time and effort.
You probably already know how much work and time it will take to write an article. On average, a single 700-word article will take about two hours to compose from scratch. If your intention is to create a website with over 50 pages, then you can see how daunting and time-consuming the task of simply writing content will be. PLR articles will save you this time and effort.
2. All credit goes to you.
You are under no obligation to credit the original author for PLR articles. As such, when you publish them on your website, no outbound links and advertisements will be there to distract your visitor / customer. All links will be focused on your brand and your affiliates.
3. Saves you money.
This point requires a different point from saving time and effort simply because of economics. Hiring writers to create content for your website averages about $15 per article. If your site were to hold even just 20 articles that you need to update regularly (say every two weeks), you'd see how the bill could add up.
But if you were to acquire PLR for a set of articles, you could save money because of the economics of scale. Articles are bought at bulk and as such it is possible to get your hands on 200 articles for only less than $30.
4. Editorial freedom.
You don't like how the article is written or the information it is presenting? PLR allows you to change the material right away without needing to ask permission from the writer.
This is also especially useful for optimizing your website for search engines since you can enrich the content with keyword phrases to improve your rankings in SERPs.
5. Create a brand for yourself.
Today, it's all about distinguishing yourself from the rest. PLR articles allow you to provide content that is both relevant and updated. By doing so you build a reputation with your target audience as an expert. And since people would much rather go with someone they trust, your chances of return visitors increases significantly.
6. Get professional results.
Many of the writers who offer articles with PLR are professionals and have access to the latest information regarding your field of interest. By acquiring the rights from them, you avail yourself of their professional results without having to retain their services regularly.
With one set of PLR articles and some creativity on your part, you can extend the life of the articles to the point where the content has more than paid for itself. So when sourcing out a supplier for PLR articles, ask for sample works to demonstrate the quality of articles you would be purchasing.
Now that you know why you should seriously consider getting PLR articles, here are some ways to get you started on profiting from them.
1. Compile a list or report.
You can consolidate a series of articles of a similar theme and package them as a report or listing of information. While you may think that anyone can do this, you'd be surprised how little of this is done.
Many people don't have the time to read or the willingness to read several articles at different times. Providing them a simplified version of the information they want will be a welcome offer for your visitors. You can either give away the report for free, sell it as your own product or use it as content on your website.
2. Use PLR content to create a series of small articles
This is especially useful when producing material for an email campaign. A series is by far, one of the more effective ways to create a following with your audience.
Give enough to allow them a feel for what you're offering and hint at giving more of the same if they will subscribe to your mailing list. In turn, your emails promote your website by inviting them to visit you on a more regular basis.
3. Produce ebooks.
It is very possible for you to take a set of PLR articles and come up with an ebook, for which you can credit yourself as the author.
Since you have created an entirely new product you could repackage this and sell this with your own resale rights. Just like you, there are people who are looking for material they can use for their own promotion needs so cater to this market as they are increasingly growing in number.
As you can see, using PLR articles are not only effective in providing truly useful content. They are also cost and labor-efficient, which means you can focus more of your time to more important matters, whether they are for business or otherwise.
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PLR stands for Private Label Rights which means that you have the right to edit the content in any way you see fit and for what ever purpose you require. You can add your own name to the content, make changes, insert your affiliate links - basically anything you can think of.
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